7 ADVICES FOR INSURANCE AGENTS TO IMPROVE CUSTOMER RELATIONS
Depending of my field experiences and observations, I have prepared 7 suggestions for the owners and managers of the insurance agencies to improve their relations with customers and finding new customers.
1.Define the significant customer; big volume, average volume highly profitable, good potential, etc. Then prepare your time tables depending on your priorities.
2.Set plans that fit your targets; create customer-specific plans to work constantly with your significant customers. Strike various ways to expand your portfolio at current customers (policy trainings, cross selling, etc.). Determine what kind of new customers you are targeting and work accordingly.
3. Work with stakeholders that fit your concept and goals; work with proper insurance companies or brokers fit for your expectations and goals. Do not only focus on prices. Create strategies to display your difference in your work to your current and potential customers. You also make sure that your prices are in line with market realities.
4.Be specialize on a sector or profession; or example, textile, construction, import-export, etc or lawyers, architects, dentists, etc. So your customer visits would be much more effective. Thus you can also find new additional requirements and develop custom products
5.Hand over your daily standard occupations as much as possible; set your website to provide daily needs of your customers and start giving some services here. Encourage your customers to use your website. Utilize more IT for your routine office operations. So you and your employees can save more time.
6. Expand your network: When the insurance issues are being spoken, an insurance agent must be the remembered person even in the absence. You cannot obtain this result only with your services and customer visits. Use social media channels effectively. You must also take care to spend time for various activities, social responsibility projects, etc. So you meet new people and remind you to your current customers.
7. Reward your loyal customers: Your loyal customers must feel their differences in your services. These actions will aid to keep your customers and also make your name heard by their friends
It is important to inscribe your plans systematically. So you can observe and evaluate your progress. If we change our ways to do business , these will carry us to different results.
Rıza OYGUR
July 2019
